Personal branding is the process of defining and promoting what you stand for as an individual. Your personal brand is a culmination of the experiences, skills and values that differentiate you.

 

I didn’t realize the importance of my personal brand until I started working in the corporate world. Although, in some ways I relayed this to my children but in a different way. But not really stressing the impact it truly has on your development.

 

A personal brand is not limited to just your job and we shouldn’t just turn it off when we get off work. I wonder if I ask 5 different people I interact with often to describe me in 3 words what would it be.

At work It would be very positive responses because I pride myself on my work ethics.

Drive and accountability is who I am always,  and of course I bring that part of me into my personal life as a character trait.

 

But on a personal level it actually took me working in the corporate world to know my brand means something and it is not being fake at work and something totally different outside of it. 

It is “what you stand for as an individual”. The first thing I stopped doing was cursing, I know you're thinking ok everyone says a curse word but I truly decided that I would use other words to express myself. It was hard because baby I would curse someone out in a minute when I was angry.  Try playing back a conversation and just listen to yourself😊 or check out TikTok and you will be amazed. 

 

It was a personal choice I made because it flowed to freely to mix curse words in general conversation, and at work I had to make an effort not to. Stopping required changing my behavior and we know how hard that is in an adult.

Now I am curse free and when people around you know they try to make a conscious effort not to curse without me saying a word which I wouldn't.

My younger grandchildren never heard me curse and was shocked when my daughter advised them that I use, she was hating on how they saw me as this sweet grandma, and of course I was not as sweet when she was young LOL.

 

I’m not knocking any who does curse as it is a personal choice and this is just one of the things I changed to build my personal brand, but I will talk about other brand changing traits late down the road. So check out my personal brand as a glimpse into who I am.

 

Just a thought…..